Konfekt is a Toronto-based online retailer of imported Swedish candy. Ideated during the endless winter months of the Covid-19 pandemic and subsequent lockdown, this idea emerged by founder Jennifer Knox from a desire to seek out and celebrate the sweeter parts of life.
And what's sweeter than candy? In addition to offering the most delicious assortment of Swedish candy, Konfekt honours the memory of Klas Olsson, a proud Swedish expat and Jennifer's stepfather who was taken from all of us too soon.
Klas introduced his many Canadian friends and family to Swedish culture and traditions, an incredibly nuanced catalogue of Schnapps drinking songs for any occasion, and of course Sweden's incredible candy - or godis - as they're called in Swedish. Konfekt is the Swedish word for confection: a delicacy made with sweet ingredients.